Leadership Challenges

Insights into the leadership & business challenges facing today's business leaders.
Create and maintain competitive advantages for your business, with Fujitsu.

Hiroshi Nishikawa, Senior Director, Communication Strategy Division, Technology Strategy Unit, Fujitsu

Making Sustainability Transformation a reality: Our key message behind the Fujitsu Technology and Service Vision 2023

Fujitsu has proposed a vision that shows how we can contribute to society through the use of technology.

September 13, 2023

A city on the banks of a harbor surrounded by forests, depicting sustainability transformation

Global Sustainability Transformation Survey Report 2023

How do sustainability leaders drive successful sustainability transformation and deliver high value to multi-stakeholders? What are the 4 keys to success?

June 29, 2023

View of planet earth from a Low Earth Orbit Satellite

LEO Satellite Broadband

Satellite-based internet connectivity

As the result of recent technology advances, the new generation Low Earth Orbit (LEO) satellites have the potential to deliver fast, affordable internet access anywhere in the world, on land, sea or in the air. The latest generation of Low Earth Orbit (LEO) satellite-based internet delivery will significant new possibilities to build innovative workflows, solutions and services, free from the constraints of today’s ground-based networks.

March 22, 2023

Read more about LEO Satellite Broadband

A person touching a transparent screen while wearing an extended reality headset

Workforce augmentation maybe the next big disrupter?

As a result of rapid advances in XR technology, AI and image processing, workforce augmentation has the potential to radically change the way we work. Creating competitive advantage for organizations who adopt augmentation, and disadvantaging those who don’t.

November 30, 2022

Read more about XR workforce augmentation

A person operating a robot in a digital manufacturing plant

Challenges of Digital Transformation in Manufacturing

Top challenges CxOs face and proven solutions

Based on the survey and analysis of the challenges in promoting the digital use of DX in the manufacturing industry and the initiatives of Global Lighthouse, we propose four measures for management to enhance the perspective of manufacturing.

November 24, 2022

Read more about the challenges of digital transformation in manufacturing

Transformation of Business and Society

Fujitsu Technology and Service Vision 2022

Here we introduce real transformation stories of organizations that are already pursuing a sustainable transformation journey. We also introduce Fujitsu Uvance, our new business focusing on sustainability transformation.

October 6, 2022

Technology Vision

Fujitsu Technology and Service Vision 2022

What kind of future can we envision? How can technology innovation realize a sustainable world? Here we present four future visions on how digital technology will contribute to make the world more sustainable.

October 6, 2022

Sustainability Transformation

Fujitsu Technology and Service Vision 2022

Sustainability transformation is a growing management priority, and undoubtedly one of the most urgent issues for business leaders to tackle. What are the challenges and success factors for achieving sustainability transformation?

October 6, 2022

Global Sustainability Transformation Survey Report 2022

Accelerating sustainability with a digital-first approach

Download our latest global insight report in 2022. We reveal the newest business leader's priority, 7 challenges & 4 best recommendations.

June 28, 2022

Embracing the future of hybrid working

HSM Advisory and Fujitsu Global Survey on the Current and Future of Hybrid Work

How should organizations redesign new ways of working in the future? From Fujitsu and HSM Advisory joint survey, we will introduce the current challenges, opportunities, and best practices in hybrid work along with examples.

What is necessary for a "hybrid digital" work model to succeed in the next normal?

Our analysis of global surveys reveals five factors that companies should strengthen

During the pandemic, companies were required to digitalize workstyles quickly. We have simulated which additions are necessary to proceed into the coming era of hybrid workstyles.

Transformative 5G in the IoT Era: how to realize its potential, from verification to implementation

Optimal Enterprise 5G model selection, based on functionality, safety, and cost performance

5G is one of the key digital infrastructure technologies that support digital transformation. As enterprise adoption gains momentum, we analyze 5G deployment challenges and use case success factors and recommend the most appropriate models for Enterprise 5G.

Technology Vision

Fujitsu Technology and Service Vision 2021

Technology has the power to help us solve the world’s most difficult challenges, transforming societies for the better. We introduce five exciting visions of technology innovation.

Scenarios for the future

Fujitsu Technology and Service Vision 2021

How will business and society change in the future? We introduce transformation scenarios in manufacturing, consumer experience, healthy living, public services and cities, and business management.

Purpose and Sustainability

Fujitsu Technology and Service Vision 2021

Aside from the huge disruption caused by the pandemic, we also face many long-term societal challenges, from climate change to an ageing population. We explain how our purpose and commitment to responsible business will help to build a more sustainable world.

The World at an inflection point

Fujitsu Technology and Service Vision 2021

COVID-19 has had a huge global impact on social and economic activity. Based on our recent survey and discussions with business leaders, we share the five trends that will shape the future.

Global Digital Transformation Survey Report 2021

Priorities in the post-pandemic world

Our survey, conducted among 1,200 CxOs and decision makers in 9 countries, has revealed how organizations responded to the pandemic and what business priorities would be in the post-pandemic world.

Vision-Driven Management

How can we explore future vision in uncertain times?

How should business leaders envision the future and navigate a course to success in uncertain times? We discussed with the futurist Amy Webb.

Achieving Efficiency and Resilience Across Global Supply Chains with Digital Technology

From low-cost-oriented to maximization of customer value creation

The COVID-19 pandemic has severely disrupted the global supply chain. This article analyzes how we can rebuild a robust supply chain to prepare for future crisis.

How Has the COVID-19 Pandemic Changed the Future?

Digital mobility - reimagining our places and spaces in the new normal

How will our lifestyles and workstyles change in the new normal? Let’s rethink the future of digital mobility.

Five Megatrends of Digital Transformation in Manufacturing

How do you incorporate voice of customers to design customer-oriented manufacturing process?

Manufacturing makes people's lives and work convenient and comfortable. As the market changes rapidly, we will consider future manufacturing strategies to respond quickly to customer needs.

How Business Leaders Can Contribute to the Realization of Sustainable Society?

Global Digital Transformation Survey Report 2020

Does digital transformation have a positive impact not only on business but also on society? Our survey, conducted among 900 CxOs and decision makers in 9 countries has revealed the reality.

The Swift Rise and Surprising Importance of Digital Ecosystems

A new way of thinking about strategy

The rise of digitally-instrumented ecosystems leads to a new way of thinking about strategy. Fujitsu introduces the importance of digital ecosystems in collaboration with Rita McGrath and Ryan McManus.

How will Digital Transformation Impact the Retail Industry?

Fujitsu and the future of retail

Values and behavior of consumers are rapidly changing. Retailers need to shift from the conventional supplier centric model to a human centric model. Fujitsu identifies five key factors that have a major impact to the industry's future and proposes how Fujitsu helps retailers transform their business with digital technologies.

Innovation and Leadership

What is leadership that enables an organization to continuously innovate?

To generate innovation, how can we build a truly human centric organization that leverages the creativity of people? How can we put that into practice at large Japanese companies? We discussed this theme with Professor Linda A. Hill, Harvard Business School, and Akira Fukabori, who leads the Avatar project at ANA Holdings.

Striking a Balance: What Tech Companies Must Do To Win Back Their Customers’ Trust

AI ethics and nature of trust in the age of information explosion

As the digital age unfolds and the pace of change quickens, we face about the true benefits of technology and the practices and motives of technology companies. Executive Discussion Evening series, titled, “Are We Running Out of Trust? Power and Responsibility in a Digital Age” was held in March 2019 in London, and there was a lively discussion.

How can we rebuild trust in the digital world?

An interactive discussion with Professor Michael Sandel

How should we respond to hard ethical questions posed by digital technologies? Professor Michael Sandel and eight panelists lively discussed the ethical challenges related to personal data and AI, as well as the responsibility of corporations in society.

Is the Data on Your Side?

Digital technology is pervasive throughout our lives, but our survey indicates that people concern about privacy and cybersecurity.

Building Trust to Successfully Drive Digital Transformation

Fujitsu Surveys Business Leaders across 9 Countries on the Status of Digital Transformation

In today's complex world, rebuilding trust is the central issue to create a better future. Fujitsu conducted a survey to clarify how business leaders perceive trust and to reveal success factors and organizational abilities for digital transformation.

Trust - we've never needed it more

Digital technology brings more connected and data becomes harder to control and seemingly more vulnerable. In this complex world, trust has become a big challenge. Rebuilding trust has become the central issue to a better future.

The Future of Mobility

Outline how digital transformation will enable the future of mobility

Describing a vision for the future of digitalized mobility services, and shows how it remains uniquely positioned to realize the co-creation of new mobility services, particularly in the auto industry and adjacent industries.

Reinventing the Automotive Industry with Intelligence and Connectivity

The automotive industry in transition: from vehicles to mobility

It has been said that the automotive industry’s 20th-century business model will soon become obsolete. How will automakers deal with this change and develop new growth strategies?

Digital Transformation and the End of Competitive Advantage

How Can We Survive Disruptive Inflection Points in Business?

How can business leaders spot and deal with inflection points in their industries before it's too late? As digital transformation disrupts industries, incumbent companies face growing uncertainties. How can executives read the signs of change in their industries and react in time to create opportunities?

Creators Driving the Fourth Industrial Revolution

Innovative City Forum 2018

Digital technologies empower every individual to work more creatively and innovate. Cities will be the platform for innovation. In the era everyone becoming a creator, can people reinvent cities?

Success Six Factors for Digital Transformation

Global Digital Transformation Survey 2018

Questioned 1,535 CxOs and decision-makers and the results not only reveal the current digital state of play across the globe but also offer a guide to the critical success factors for real digital transformation - the kind that leads to a step change in business success.

Digital Transformation of Banking Services

Digital Transformation and the Banking Industry

According to Fujitsu's global survey, finance companies are the most advanced when it comes to digitalization and they responded that 29% of their projects had already achieved business outcomes. With the advance of digital transformation, many companies are actively moving from all directions into the banking business space.

Transforming Your business through Co-creation

Latest movement of Open Innovation - Fujitsu Executive Forum 2018 -

Digital technologies radically change the way companies do business. Those businesses that fail to adapt will fall behind. How can organizations set out their new growth strategies? How can they leverage open innovation for this purpose?

A Growth Strategy for the Digital Age

Fujitsu Forum 2018 Survey, special session

"Most innovations fail. And companies that don't innovate die." ― The first researcher to systematically develop the concept of open innovation, Henry Chesbrough tells what is open innvation.

The Shift towards the 100-Year Life

Future of Work: a conversation with Lynda Gratton

The 100-year life. What kind of life can you imagine should you live to be 100 years old? How do people prepare for it? Lynda Gratton gave a short speech to illustrate key points in the era of the 100-year life.

Creating Disruptive Innovations

Insights from Silicon Valley

Disruptive business models are shaking traditional business ecosystems. What should Japanese companies learn from Silicon Valley? Need to develop disruptive ideas of new business models leveraging both existing and new technologies.

The Fourth Industrial Revolution and the New Lifestyle

What will happen to the economy, society, cities and civic Llfe?

Not since the digital revolution ushered in by personal computers and the internet has the world seen the type of transformative change that such new technologies as artificial intelligence, big data and the Internet of Things promise. These and other technologies together make up the so-called fourth industrial revolution, which is bringing about the convergence of the digital and physical worlds - and having broad implications for our daily lives.

Rediscovering Drucker's Theory of Innovation

Transforming Japan into an entrepreneurial society

Famed management guru Peter Drucker called for companies to become more entrepreneurial and to develop their human resources. Are Japanese companies up to the task?

Digital Transformation Delivering Business Outcome

See the most positive outcome of digital transformation

Many businesses and organizations are implementing digital transformation and delivering outcomes. Fujitsu conducted the global digital transformation survey and received responses from 1,600 of business leaders across 15 countries. This survey revealed that many businesses and organizations are not only implementing digital transformation, but also achieving business outcomes.

Digital Enables Disruptive Visions

How to co-create the future and how to leverage the huge potential of the Blockchain

Digital technology is fundamentally changing our everyday lives, society, and industry. What kind of strategies should business leaders take to survive in this disruptive time?

Opportunities and Challenges in the 100-Year Life

How can we successfully unleash the power of people and wisely use digital technology in the100-year-living society?

About half of children born today are expected to live over 100 years. Meanwhile, people have to find new ways to interact with rapidly advancing artificial intelligence and robots. What are the best strategies for facing the challenges of longer lives? What will be the priorities of enterprises and society?

Please contact us for any questions or feedback you may have about the Fujitsu Technology and Service Vision.