Global Sustainability Transformation Survey Report 2022

Accelerating sustainability with a digital-first approach

Sustainability transformation means transforming business to bring about positive change in our environment, society and economies. Environmental, social and economic sustainability is a pressing issue that individuals, businesses, and governments have to address.

In February 2022, Fujitsu commissioned Forrester Consulting to conduct a survey to explore the state of sustainability transformation and how digital transformation is enabling this change with 1,800 decision makers across in nine countries. The survey findings revealed that sustainability is becoming a top business priority.

While many organizations have already embarked on their sustainability transformation, their maturity still has ways to go. A strong interdependency between digital transformation and sustainability transformation was also found, with decision makers identifying that digital transformation is key to building their sustainability initiatives.

In addition, this survey analyzes 7 key challenges and 4 critical success factors of sustainability transformation and makes 4 important recommendations. We hope this survey will help business leaders that are committed to sustainability.

Please refer to the full report for details.

Sustainability as a management priority

The priority of sustainability has risen sharply over the past two years.

According to the survey, sustainability is now a higher priority for 60% of the surveyed organizations compared to two years ago. Additionally, 41% of respondents consider sustainability as one of their top three management priorities.

Sustainability is now a higher priority in 60% of organizations compared to two years ago.
41% of respondents told us that sustainability is one of their top three management priorities.

Source: Fujitsu’s commissioned survey conducted by Forrester Consulting in February 2022

So, what's behind the increased priority on sustainability?

54% of surveyed decision makers are looking at the growing awareness of sustainability among younger generations. On the other hand, almost half (49%) consider regulatory changes as a key driver.

In summary, organizations are accelerating their sustainability initiatives in response to increasing demands from their key stakeholders.

The top four reasons that the priority of sustainability has risen. 54%: Younger generations are aware of sustainability and have a real impact on business. 49%: Response to government regulations and guidelines. 43%: Improving sustainability increases the value of products and services and the brand value of an organization. 39%: Consumers and customers expect organizations to contribute to improving sustainability.

Source: Fujitsu’s commissioned survey conducted by Forrester Consulting in February 2022

Maturity of sustainability transformation

To what extent have companies actually advanced their sustainability efforts?

In our survey, we found that only 5% of organizations had truly mature sustainability transformation capabilities and can be considered sustainability transformation leaders. On the flip side, a significant 54% of organizations have yet to execute on sustainability initiatives and are categorized as being non-active.

33% of companies implement sustainability is a CSR activity or part of an independent business activity. 21% of companies set out a sustainability vision, but do not have an organization-wide strategy and implementation. These are non-active. 25% of companies set out a sustainability vision, planned an organization-wide strategy and started implementation. These are followers. 16% of companies set out a sustainability vision, planned an organization-wide strategy, implemented it, and delivered outcomes. These are next leaders. 5% of companies set out a sustainability vision, planned an organization-wide strategy, implemented it in a consistently high standard, and delivered greater outcomes. These are the leaders.

Source: Fujitsu’s commissioned survey conducted by Forrester Consulting in February 2022

By analyzing the leading companies, we have identified four factors that can be considered as success factors for sustainability transformation.

This report summarizes the results of these surveys in detail, as well as the issues and important recommendations that have emerged. Please download the report.

Download Global Sustainability
Transformation Survey
Report 2022

Accelerating sustainability with a digital-first approach
Accelerating sustainability with a digital-first approach